BLACK FRIDAY

COMBO DEAL

The Essential Bundle

$128

COMBO DEAL

Wash Day Heroes

235

$70

COMBO DEAL

Styling Duo

217

$67

The Discovery Kit

$55

Award Winner

Ritual Shampoo

140

From $42

select options

Ritual Shampoo

$42

Quantity

300 ML

600 ML

[{"id":42449279451354,"title":"300 ML","option1":"300 ML","option2":null,"option3":null,"sku":"902101","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ritual Shampoo - 300 ML","public_title":"300 ML","options":["300 ML"],"price":4200,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":3570}],"price":3570,"compare_at_price":4200,"per_delivery_price":3570,"selling_plan_id":3638296794,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"},{"price_adjustments":[{"position":1,"price":3570}],"price":3570,"compare_at_price":4200,"per_delivery_price":3570,"selling_plan_id":3638558938,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"}]},{"id":43862390603994,"title":"600 ML","option1":"600 ML","option2":null,"option3":null,"sku":"902107","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Ritual Shampoo - 600 ML","public_title":"600 ML","options":["600 ML"],"price":7900,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":6715}],"price":6715,"compare_at_price":7900,"per_delivery_price":6715,"selling_plan_id":3638296794,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"},{"price_adjustments":[{"position":1,"price":6715}],"price":6715,"compare_at_price":7900,"per_delivery_price":6715,"selling_plan_id":3638558938,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"}]}]

Conditioner

131

From $32

select options

Conditioner

$32

Quantity

300 ML

600ML

[{"id":42449277223130,"title":"300 ML","option1":"300 ML","option2":null,"option3":null,"sku":"902104","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Conditioner - 300 ML","public_title":"300 ML","options":["300 ML"],"price":3200,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":2720}],"price":2720,"compare_at_price":3200,"per_delivery_price":2720,"selling_plan_id":3638296794,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"},{"price_adjustments":[{"position":1,"price":2720}],"price":2720,"compare_at_price":3200,"per_delivery_price":2720,"selling_plan_id":3638558938,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"}]},{"id":43862427402458,"title":"600ML","option1":"600ML","option2":null,"option3":null,"sku":"902108","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Conditioner - 600ML","public_title":"600ML","options":["600ML"],"price":7200,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":6120}],"price":6120,"compare_at_price":7200,"per_delivery_price":6120,"selling_plan_id":3638296794,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"},{"price_adjustments":[{"position":1,"price":6120}],"price":6120,"compare_at_price":7200,"per_delivery_price":6120,"selling_plan_id":3638558938,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"}]}]

Award Winner

Dream Cream

180

From $42

select options

Dream Cream

$42

Quantity

300 ML

600ML

[{"id":42449278959834,"title":"300 ML","option1":"300 ML","option2":null,"option3":null,"sku":"902103","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Dream Cream - 300 ML","public_title":"300 ML","options":["300 ML"],"price":4200,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":3570}],"price":3570,"compare_at_price":4200,"per_delivery_price":3570,"selling_plan_id":3638296794,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"},{"price_adjustments":[{"position":1,"price":3570}],"price":3570,"compare_at_price":4200,"per_delivery_price":3570,"selling_plan_id":3638558938,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"}]},{"id":55236070867320,"title":"600ML","option1":"600ML","option2":null,"option3":null,"sku":"902103-2","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Dream Cream - 600ML","public_title":"600ML","options":["600ML"],"price":7900,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":6715}],"price":6715,"compare_at_price":7900,"per_delivery_price":6715,"selling_plan_id":3638296794,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"},{"price_adjustments":[{"position":1,"price":6715}],"price":6715,"compare_at_price":7900,"per_delivery_price":6715,"selling_plan_id":3638558938,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"}]}]

Curl Sculpting Gel

157

From $29

select options

Curl Sculpting Gel

$29

Quantity

300 ML

600 ML

[{"id":42449279418586,"title":"300 ML","option1":"300 ML","option2":null,"option3":null,"sku":"902102","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Curl Sculpting Gel - 300 ML","public_title":"300 ML","options":["300 ML"],"price":2900,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":2465}],"price":2465,"compare_at_price":2900,"per_delivery_price":2465,"selling_plan_id":3638296794,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"},{"price_adjustments":[{"position":1,"price":2465}],"price":2465,"compare_at_price":2900,"per_delivery_price":2465,"selling_plan_id":3638558938,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"}]},{"id":43862429139162,"title":"600 ML","option1":"600 ML","option2":null,"option3":null,"sku":"9021010","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Curl Sculpting Gel - 600 ML","public_title":"600 ML","options":["600 ML"],"price":5800,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":4930}],"price":4930,"compare_at_price":5800,"per_delivery_price":4930,"selling_plan_id":3638296794,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"},{"price_adjustments":[{"position":1,"price":4930}],"price":4930,"compare_at_price":5800,"per_delivery_price":4930,"selling_plan_id":3638558938,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"}]}]

Curl Mask

114

From $42

select options

Curl Mask

$42

Quantity

250 ML

500 ML

[{"id":42449279287514,"title":"250 ML","option1":"250 ML","option2":null,"option3":null,"sku":"902104-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Curl Mask - 250 ML","public_title":"250 ML","options":["250 ML"],"price":4200,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":3570}],"price":3570,"compare_at_price":4200,"per_delivery_price":3570,"selling_plan_id":3638296794,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"},{"price_adjustments":[{"position":1,"price":3570}],"price":3570,"compare_at_price":4200,"per_delivery_price":3570,"selling_plan_id":3638558938,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"}]},{"id":45197250756826,"title":"500 ML","option1":"500 ML","option2":null,"option3":null,"sku":"9021042","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Curl Mask - 500 ML","public_title":"500 ML","options":["500 ML"],"price":9400,"weight":500,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":7990}],"price":7990,"compare_at_price":9400,"per_delivery_price":7990,"selling_plan_id":3638296794,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"},{"price_adjustments":[{"position":1,"price":7990}],"price":7990,"compare_at_price":9400,"per_delivery_price":7990,"selling_plan_id":3638558938,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"}]}]

The Fro Cream

$42

Oil of Ra

$78

Award Winner

Oil Serum

From $11.50

select options

Oil Serum

$45

Quantity

100 ML

10 ML

[{"id":43780495343834,"title":"100 ML","option1":"100 ML","option2":null,"option3":null,"sku":"902106","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Oil Serum - 100 ML","public_title":"100 ML","options":["100 ML"],"price":4500,"weight":100,"compare_at_price":null,"inventory_management":"shopify","barcode":"5060708480066","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":3825}],"price":3825,"compare_at_price":4500,"per_delivery_price":3825,"selling_plan_id":3638296794,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"},{"price_adjustments":[{"position":1,"price":3825}],"price":3825,"compare_at_price":4500,"per_delivery_price":3825,"selling_plan_id":3638558938,"selling_plan_group_id":"4f425b21402d2ddcc2ca75f67f44845c42c87cb7"}]},{"id":43872071287002,"title":"10 ML","option1":"10 ML","option2":null,"option3":null,"sku":"902106\/10","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Oil Serum - 10 ML","public_title":"10 ML","options":["10 ML"],"price":1150,"weight":100,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}]

WHAT THEY’RE SAYING

"Not only will the products look chic on your shelves, but the haircare brand prides itself on being able to support every kind of curl without compromising individual textures."

"their gorgeous formulations and luxurious textures (minus sulphates and cruelty free, of course) are all worth your attention."

"Not only will the products look chic on your shelves, but the haircare brand prides itself on being able to support every kind of curl without compromising individual textures."

"With formulas that really do deliver, it's the first step to a really good hair day."

"the range is full of curl-popping ingredients like baobab oil, coconut oil and shea butter - so as you can imagine we’re adding all four products to our shopping basket immediately."

We're ALL about the results!

Customer Reviews

Let customers speak for us

from 1468 reviews

Anne Tzincoca

Curl Sculpting Gel

Can't live without it!

This is the only product (and I have tried many) that allows me to have my wavy curls look perfect for more than 1 day!
My only complaint - my son steals it from me ;-)

08/14/2025

Louise

Conditioner

Curly Curls

Absolutely love this conditioner ♥︎ beautiful fragrance and my curls ae super soft and shiny ... love love love !!

08/09/2025

Anne Sebs

Ritual Shampoo

I loved it

I only bought a small bottle and took this on holiday with me, I did enjoy not only the smell, but the good effect it had on my curls.

08/08/2025

Sharon Wilson

Conditioner

Soft, bouncy curls!!

I love the ingredients in this conditioner. Leaves my hair well nourished and smells good too.
Thanks again for another great product.

08/06/2025

Sharon Wilson

The Fro Cream

Hydrated curls!!

This product is truly amazing. It leaves my ever so dry hair well hydrated, soft and manageable.
I have finally found the product that works for my hair.
Thank you so much

08/06/2025

Jessica Boughton

The Discovery Kit

Great products

I love all of these and re-ordered the intro set so that I could re-fill everything. I have loose curls, that used to be tighter but as I age are falling a bit and these products help define and pep them up. This time the shipping was slow but usually that's not a problem either.

07/21/2025

Sarah Wright

The Repair Pair

Divine

These products are magic, deeply moisturising and nourishing my very fine hair, and leaving my curls hydrated, looking and feeling fabulous. And they smell divine!

07/20/2025

Eadaoin Dodds

Curl Sculpting Gel

Just buy it.

I treated myself to one of everything from the range. Completely self indulgent but I was determined to bring my curls under some control and these products came highly recommended. I am a massive fan of value for money so buying everything seemed excessive. Quite the opposite. The entire range compliments each other. Everything does exactly what it says on the label. To me, it’s important to support small business so we can all benefit from quality over profit margins. My only complaint is they didn’t have the large bottle of shampoo in when I ordered. The 100 mls came in handy for travelling so I’ll buy the conditioner and gel in 100 mls too. The other products are good for now and again care. Given that they last so long, and you need so little, the cost definitely offers value for money. I regret finding out about them so late in life! Highly recommend:)

07/05/2025

Anonymous

Dream Cream

Lovely Cream for Curly Hair :)

This cream is lovely for my 3C curls. I use this cream after my wash routine and to refresh my curls. It’s also light and doesn’t leave a residue which I love!

06/01/2025

Alice

The Discovery Kit

Brilliant!

Love love love this! Made so much difference to my curls. Such good products and smell delicious!

05/29/2025

Adrienne Rosen

Curl Sculpting Gel

My long time go to

Perfect for my fine 2b/c curls. I use 3 first to hydrate damp hair then scrunch in the number 4 gel. Press dry with a microfibre towel and defined, frizz free curls every time!

05/14/2025

Adrienne Ferguson

Curl Mask

Great product!

Really good product. Unlike some others I have used it did not leave my hair too soft and frizzy yet was still nicely conditioned.

04/26/2025

The Fro Cream

Simply perfect

It gives what it’s suppose to give! Simple as that!

04/24/2025

Martyna

Curl Mask

Top shelf mask that lasts forever

Couldn't recommend this mask enough. Does a lot with very little, leaving my hair super hydrated but also lasting forever! Great value for money.

04/23/2025

Abi

Oil Serum

Brilliant

Moisturising and nourishing

04/22/2025

BLACK FRIDAY

The Essential Bundle

Wash Day Heroes

Styling Duo

The Discovery Kit

Ritual Shampoo

Conditioner

Dream Cream

Curl Sculpting Gel

Curl Mask

The Fro Cream

Oil of Ra

Oil Serum

WHAT THEY’RE SAYING

We're ALL about the results!

Customer Reviews

Let customers speak for us

Your Cart