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We’re London born. Raised on big dreams and inspiring curls the world over.

We keep it real and tell it like it is because, really, what else is there?
We believe that beauty is achieved inside out and that bad hair days is a part of life.We believe that breathing makes things better and that stretching is good for the soul.
We applaud rebelliousness. We encourage curiosity. We thrive in community; girls sharing stories and inspiring each other, that’s what it’s all about.

We’re on a mission and the mission is simple:


Undoing the myths of the curl.
Untwirling it and showing
the curl for what it truly is.


Resilient, rebellious and pretty damn cool.

In the Making

vision board v.1

Mockup v.1

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