Holy Curls | Curl Care for Transformative Results

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Ritual Shampoo

140

From £32

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Ritual Shampoo

£32

Quantity

300 ML

600 ML

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Conditioner

131

From £28

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Conditioner

£28

Quantity

300 ML

600ML

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Dream Cream

180

From £32

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Dream Cream

£32

Quantity

300 ML

600ML

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Curl Sculpting Gel

157

From £24

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Curl Sculpting Gel

£24

Quantity

300 ML

600 ML

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Curl Mask

114

From £37

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Curl Mask

£37

Quantity

250 ML

500 ML

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Oil Serum

47

From £12

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Oil Serum

£39

Quantity

100 ML

10 ML

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COMBO DEAL

Wash Day Heroes

235

£56

COMBO DEAL

Styling Duo

217

£52

The Fro Cream

21

£37

The Discovery Kit

69

£45

Oil of Ra

1

£49

COMBO DEAL

The Repair Pair

150

£68

SHOP ALL

WINNER

Best Curl Product
2023

WINNER

Best Curl Cream
2022

WINNER

Best Curl Cream
2020

WINNER

Best Curl Product
2023

WINNER

Best Curl Cream
2022

WINNER

Best Curl Cream
2020

WINNER

Best Curl Product
2023

WINNER

Best Curl Cream
2022

WINNER

Best Curl Cream
2020

WINNER

Best Curl Product
2023

WINNER

Best Curl Cream
2022

WINNER

Best Curl Cream
2020

Our hair holds its own rhythm and intelligence. It responds not just to the environment around it, but to the energy and intention we bring to caring for it.

Our approach is rooted in this understanding. We’re here to create space for you to find the glory in your curl care game - so you can play it with a little more rhythm, a little more presence, and a little more flipping those curls.

Curl Definition
- 86%
  
  86% said their curls looked more defined and held their shape all day.*
- 92%
  
  92% said their curls feel softer and more hydrated after one use.*
Frizz
- 83%
  
  83% said their frizz was visibly reduced by day two.*
*Results from a 4-week independent trial with 24 participants.

Real People - Real Results

What makes our magic different?

Hair health is intricately linked to numerous biological processes within our body. Nutrients such as water, oils, proteins, vitamins, and minerals play a vital role in nourishing the scalp and hair, significantly influencing their overall health. We carefully balance these nutrients in all our formulations to create potent, high-performing products that nourish your hair, scalp, and soul.

Hair Wellness

We offer holistic hair care rituals that nourish not only the strands but also the mind, body, and soul.

Ingredients

Our ingredients are responsibly sourced and of highest quality. We formulate with integrity and honesty.

Testing

Each product we launch is rigorously tested for performance by our community of customers & curl specialists.

What they're saying

"I love the texture of the products which contain nourishing ingredients like cupuacu butter and baobab oil to make hair feel soft and supple."

"With formulas that really do deliver, it's the first step to a really good hair day."

"Not only will the products look chic on your shelves, but the haircare brand prides itself on being able to support every kind of curl without compromising individual textures."

"the range is full of curl-popping ingredients like baobab oil, coconut oil and shea butter - so as you can imagine we’re adding all four products to our shopping basket immediately."

"their gorgeous formulations and luxurious textures (minus sulphates and cruelty free, of course) are all worth your attention."

Sourced with Integrity

We work directly with the people who grow and harvest our main ingredients. This allows us to support local communities, protect the integrity of our formulas, and honour every hand involved in the process.

Caring for our Planet

For every order placed, we prevent 3 plastic bottles from entering our oceans - in collaboration with the amazing team at Plastic Bank. Your order will actively help to keep our oceans clean.

Find out more

Not sure where to start?

Answer a few questions and let us guide you on a journey to a more holistic and personalised curl care ritual.

Get your ritual

“Holy Curls is my go to curly hair care brand. Every product is beautiful balanced and smells amazing. All of my curly celeb clientele love it too”

Zateesha Barbour is a London based session hair stylist with clients including Jorja Smith, Mahalia & Saweetie.

“I'm in love with my hair since using Holy Curls. My curls feel healthy, so so soft, and I'm in love with the smell of all the products!”

Bella is a curly girl living in London. She loves the full range, but the 03 Cream is the holy grail product in her routine.

“The gel is one of the more moisturising gels I’ve ever used so it’s great for helping with frizz and it’s nice and light, so it won’t weigh your hair down!”

Verity is a curly lady from Cardiff. The 04 gel is a staple in her routine as it gives her curls amazing definition.

“Holy Curls is my go to curly hair care brand. Every product is beautiful balanced and smells amazing. All of my curly celeb clientele love it too”

Zateesha Barbour is a London based session hair stylist with clients including Jorja Smith, Mahalia & Saweetie.

“I'm in love with my hair since using Holy Curls. My curls feel healthy, so so soft, and I'm in love with the smell of all the products!”

Bella is a curly girl living in London. She loves the full range, but the 03 Cream is the holy grail product in her routine.

“The gel is one of the more moisturising gels I’ve ever used so it’s great for helping with frizz and it’s nice and light, so it won’t weigh your hair down!”

Verity is a curly lady from Cardiff. The 04 gel is a staple in her routine as it gives her curls amazing definition.

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How to care for your low density curls

Low density curls are a type of curl that has fewer individual hair strands per square inch on the scalp. This means there is less ...

Why is scalp health important to your curls?

The scalp sets the stage for healthy hair growth and nourishment, which directly impacts the condition of your curls.

A guide to exfoliating your scalp (when you have curls!)

Curly hair is prone to dryness and buildup, making it crucial to work scalp exfoliation into your hair routine.

Why is my scalp itchy?

Imagine this: you're having a fabulous hair day, and we mean fabulous hair day, and your curls are shiny and oh so full of bounce...

How to prepare your curls for a beach trip

We can finally breathe a sweet sigh of relief – summer has arrived! As the weather warms up and we finally shake off the winter, w...

Which oils are best for your curls?

It’s time to unlock the secret to maintaining those fabulous curls of yours with a touch of natural magic. Today we're talking abo...

Our favourite curly hair influencers to follow

The era of embracing our natural hair in all its curly glory is upon us. We owe a debt of gratitude to the incredible curly hair in...

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The daily grind comes with its share of environmental stresses like heat, pollution, and wind that affect your hair, which strengt...

Customer Reviews

Let customers speak for us

from 1468 reviews

Anne Tzincoca

Curl Sculpting Gel

Can't live without it!

This is the only product (and I have tried many) that allows me to have my wavy curls look perfect for more than 1 day!
My only complaint - my son steals it from me ;-)

08/14/2025

Louise

Conditioner

Curly Curls

Absolutely love this conditioner ♥︎ beautiful fragrance and my curls ae super soft and shiny ... love love love !!

08/09/2025

Anne Sebs

Ritual Shampoo

I loved it

I only bought a small bottle and took this on holiday with me, I did enjoy not only the smell, but the good effect it had on my curls.

08/08/2025

Sharon Wilson

Conditioner

Soft, bouncy curls!!

I love the ingredients in this conditioner. Leaves my hair well nourished and smells good too.
Thanks again for another great product.

08/06/2025

Sharon Wilson

The Fro Cream

Hydrated curls!!

This product is truly amazing. It leaves my ever so dry hair well hydrated, soft and manageable.
I have finally found the product that works for my hair.
Thank you so much

08/06/2025

Jessica Boughton

The Discovery Kit

Great products

I love all of these and re-ordered the intro set so that I could re-fill everything. I have loose curls, that used to be tighter but as I age are falling a bit and these products help define and pep them up. This time the shipping was slow but usually that's not a problem either.

07/21/2025

Sarah Wright

The Repair Pair

Divine

These products are magic, deeply moisturising and nourishing my very fine hair, and leaving my curls hydrated, looking and feeling fabulous. And they smell divine!

07/20/2025

Eadaoin Dodds

Curl Sculpting Gel

Just buy it.

I treated myself to one of everything from the range. Completely self indulgent but I was determined to bring my curls under some control and these products came highly recommended. I am a massive fan of value for money so buying everything seemed excessive. Quite the opposite. The entire range compliments each other. Everything does exactly what it says on the label. To me, it’s important to support small business so we can all benefit from quality over profit margins. My only complaint is they didn’t have the large bottle of shampoo in when I ordered. The 100 mls came in handy for travelling so I’ll buy the conditioner and gel in 100 mls too. The other products are good for now and again care. Given that they last so long, and you need so little, the cost definitely offers value for money. I regret finding out about them so late in life! Highly recommend:)

07/05/2025

Anonymous

Dream Cream

Lovely Cream for Curly Hair :)

This cream is lovely for my 3C curls. I use this cream after my wash routine and to refresh my curls. It’s also light and doesn’t leave a residue which I love!

06/01/2025

Alice

The Discovery Kit

Brilliant!

Love love love this! Made so much difference to my curls. Such good products and smell delicious!

05/29/2025

Adrienne Rosen

Curl Sculpting Gel

My long time go to

Perfect for my fine 2b/c curls. I use 3 first to hydrate damp hair then scrunch in the number 4 gel. Press dry with a microfibre towel and defined, frizz free curls every time!

05/14/2025

Adrienne Ferguson

Curl Mask

Great product!

Really good product. Unlike some others I have used it did not leave my hair too soft and frizzy yet was still nicely conditioned.

04/26/2025

H

The Fro Cream

Simply perfect

It gives what it’s suppose to give! Simple as that!

04/24/2025

Martyna

Curl Mask

Top shelf mask that lasts forever

Couldn't recommend this mask enough. Does a lot with very little, leaving my hair super hydrated but also lasting forever! Great value for money.

04/23/2025

Abi

Oil Serum

Brilliant

Moisturising and nourishing

04/22/2025

Ritual Shampoo

Conditioner

Dream Cream

Curl Sculpting Gel

Curl Mask

Oil Serum

Wash Day Heroes

Styling Duo

The Fro Cream

The Discovery Kit

Oil of Ra

The Repair Pair

WINNER

Best Curl Product 2023

WINNER

Best Curl Cream 2022

WINNER

Best Curl Cream 2020

WINNER

Best Curl Product 2023

WINNER

Best Curl Cream 2022

WINNER

Best Curl Cream 2020

WINNER

Best Curl Product 2023

WINNER

Best Curl Cream 2022

WINNER

Best Curl Cream 2020

WINNER

Best Curl Product 2023

WINNER

Best Curl Cream 2022

WINNER

Best Curl Cream 2020

Products that work

86%

86% said their curls looked more defined and held their shape all day.*

92%

92% said their curls feel softer and more hydrated after one use.*

83%

83% said their frizz was visibly reduced by day two.*

Real People - Real Results

What makes our magic different?

Hair Wellness

Ingredients

Testing

What they're saying

Sourced with Integrity

Caring for our Planet

Not sure where to start?

From our people

The Journal

Customer Reviews

Let customers speak for us

Your Cart

Best Curl Product
2023

Best Curl Cream
2022

Best Curl Cream
2020

Best Curl Product
2023

Best Curl Cream
2022

Best Curl Cream
2020

Best Curl Product
2023

Best Curl Cream
2022

Best Curl Cream
2020

Best Curl Product
2023

Best Curl Cream
2022

Best Curl Cream
2020