Our award-winning shampoo starts out creamy and transforms into a luxurious lather - cleansing curls without compromising on moisture. Moringa oil, cupuaçu butter, and yucca extract are the hero ingredients in this formula. Moringa is rich in vitamins and antioxidants, helping to nourish, strengthen, and protect hair from root to tip. Cupuaçu deeply hydrates and boosts elasticity, while yucca gently lifts away impurities without stripping natural oils.

Infused with our signature aromatic blend, which includes notes of grapefruit, cedarwood, honey myrtle, ginger, and ylang ylang - designed to awaken the senses and elevate your wash day ritual.

The Essential Step in Your Hair Care Routine:

Cleansing your scalp and hair is the most important step in your curl care routine as it removes impurities and build-up, setting the foundation for healthy curls.

Energetically, washing you hair is symbolic resetting of your energy, helping to clear any negative or stagnant feelings. It is an opportunity to let go of the old and make way for the new.

Aqua, Sodium Lauroyl Methyl Isethionate, Sodium Lauryl Sulfoacetate, Diethylhexyl Sodium Sulfosuccinate, Coco-Glucoside, Disodium Cocoamphodiacetate, Glycol Stearate, Citrus Paradisi (Grapefruit) Peel Oil, Pentylene Glycol, Juniperus Virginiana (Cedarwood) Wood Oil, Melaleuca Uncinata (Honey Myrtle) Flower/Leaf Extract, Zingiber Officinale (Ginger) Root Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Tilia Cordata (Linden) Flower Extract, Cetearyl Alcohol, Gluconolactone, Sodium Chloride, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Cocos Nucifera (Coconut) Oil, Moringa Oleifera (Moringa) Seed Oil, *Limonene, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Salix Alba (White Willow) Leaf Extract, Yucca Schidigera Leaf/Root/Stem Extract, Panthenol, *Citral, Lactic Acid, **Hydrolyzed Corn Protein, **Hydrolyzed Soy Protein, **Hydrolyzed Wheat Protein, Trisodium Ethylenediamine Disuccinate, Aloe Barbadensis (Aloe Vera) Leaf Juice, *Geraniol, *Linalool, *Pinene, Calcium Gluconate, *Citronellol, Anthemis Nobilis (Chamomile) Flower Water, Potassium Sorbate.

*naturally occurring components of essential oils
**Plant keratin – a blend of vegetable proteins that mimic the amino acids in hair.

Start by thoroughly wetting your hair with warm water to open the cuticles and prepare your scalp for cleansing.

Apply a small amount of shampoo to your palms and gently massage it into your scalp using your fingertips. Focus on the roots, where oil and dirt tend to accumulate, while letting the lather naturally cleanse the rest of your hair as you rinse.

Enjoy the soothing aromas and take a moment to breathe deeply, enjoying this ritual of self-care.

Rinse thoroughly with cool water to close the cuticles, leaving your hair feeling refreshed and renewed.

Our approach to hair care goes beyond the superficial. We honour the intelligent network that is our body, knowing that our hair is a part of that network. Our products are designed to support this interconnectedness.

By using natural, potent, and earth-harvested ingredients that work in harmony with your curls' unique needs, we focus on nourishing the scalp, strengthening the hair, and promoting overall hair wellness. Supporting your curls to look and feel their very best.

Anyone who loves their natural curls and seeks a holistic approach to hair care. Whether you have loose waves, tight coils, or anything in between, our products are tailored to meet the unique needs of ALL curly hair types.

Our activities shouldn't cost the Earth. So we create responsibly, always making the most sustainable choices. We use Post-Consumer Recycled (PCR) plastic and glass for our packaging. Every order is shipped in biodegradable materials, ensuring our packaging decomposes naturally and doesn’t contribute to pollution. We work exclusively with suppliers who prioritise responsible sourcing methods, meaning all ingredients are ethically harvested and processed. Our commitment to sustainability extends throughout our supply chain, ensuring that our products are not only good for your hair but also for the planet.

Crafted with a master perfumer, our essential-oil blend turns wash day into a grounding ritual. Bright grapefruit and honey myrtle clear the mind, warm ginger and ylang-ylang soften the moment, and cedarwood anchors - fresh, calming, quietly addictive.