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  • THE LOOSE WAVE

  • HIGH POROSITY

  • MEDIUM DENSITY

  • COARSE

THE LOOSE WAVE

Starts off straight at the roots and curls at about eye level into a gentle S shape. The loose wave is usually flatter in body than other hair types and can lack volume. It’s also easily weighed down by heavy styling products. We recommend water based styling products and always applying products while your hair is dripping wet.

HIGH POROSITY

Your hair cuticles are open and rough, meaning they absorb water easily but struggle to retain it. You need lots of dense, creamy products to moisture and nourish your hair, followed up with a sealant to keep the moisture locked in. Adding proteins will also help your hair hold onto moisture for longer.

MEDIUM DENSITY

Your hair is somewhere between thick and thin and some of your scalp is visible. You can use a variety of products depending on how much volume you want, making sure each section of your hair is evenly coated with the product.

COARSE

These strands are the strongest hair texture, making them more resistant to damage and easier to maintain length. But coarse hair tends to be more prone to dryness, tangles and frizz. Make sure you’re using plenty of nourishing and moisture-boosting products with rich and creamy textures.

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