CURLS 2.0

Introducing

CURLS 2.0

The curl typing system has been helpful in many ways, but we've evolved since it came into the scene. And babe, it's time your routine did too.

Because, there's more to the curl than meets the eye. And you shouldn't have to squeeze your glorious curls inside a little box on a curl type chart. After all, you can find more than one curl type on the same head of hair!

CURLS 2.0 goes beyond the limitations of hair typing and holistically looks at Porosity, Density, Width and Pattern - factors that are far more important in helping you determine how you should be using products and caring for your curls.

So, get ready to rip up the rule book and let us guide you on a journey to a more personalised curl care routine.

GET YOUR PERSONAL ROUTINE

POROSITY
DENSITY
DIAMETER
PATTERN

Every curly babe should know their porosity type. It makes caring for your curls so much easier, because you'll know which products are going to properly moisturise and strengthen your hair and exactly how to use them.

Hair porosity is all about how well your hair absorbs and retains water. It also affects how well your hair is able to receive products.

Depending on how open your cuticles are, you can have high, medium or low porosity hair.

Hair density refers to the number of strands of hair on your head and how closely packed together those strands are.

The more strands of hair you have per square inch, the higher your density (either high, medium or low).

While density refers to the thickness of a collection of strands as a group, diameter is the width or thickness of the individual strands of hair.

You can have fine, medium or coarse hair depending on your hair texture.

Once you're clued up on the porosity, density and diameter of your hair, then you can look at your curl pattern.

Your pattern is the shape your curls fall in, and will depend on how loose or tight your curls are coiled.

Are you ready to get to know your curls on a deeper level?

Find out your unique curl identity by answering a few questions and we'll send you a personalised curl care routine!

GET YOUR ROUTINE

CURLS 2.0

KNOW YOUR CURLS!

When choosing products for your curls, it’s time to get picky. You first want to identify the needs of your hair and then find nutrient-rich products to meet those specific needs.

When whipping up formulas, we always combine moisture-boosting, natural oils, butters and humectants with strengthening ingredients that repair and restore your curls. Add conditoning emollients and fatty acid/alcohols (yes, babe, some alcohols are actually good for you) to the mix and you've got yourself a match made in curl heaven.

MOISTURE

Water
Oil & Butters
(Film Forming) Humectants

STRENGTH

Protein
Bondbuilding Actives
Ceramides

CONDITION

Emollients
Emulsifiers
Fatty Alcohols

MEET

THE CURL HEROES

The first step to smooth and shiny strands is to keep your curls moisturised and hydrated, then it’s all about giving your curls the definition they deserve. Luckily for you, our Curl Heroes do just that!